New Market Study, "Ready Meals in Sweden", Has Been Published
Sales of ready meals recovered in 2012 from a slight decline in 2011 which saw negative publicity due to the level of additives and E-numbers in these products. The publicity negatively affected sales, leading to a quick response from the leading manufacturers such as Findus Sverige AB and Gunnar Dafgard AB. Both companies announced ambitious programmes to reduce the number of additives in their products.
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