New Market Study, "Packaged Food in Egypt", Has Been Published
Constant value sales declined for overall packaged food during the review period. This was linked to high inflation, which reached double-digit levels for most years during the review period. With widespread poverty and a large low-income consumer base, players kept price increases below the level of inflation for fear of losing consumers to unpackaged alternatives, which are widely available and cheap. Constant value unit price decline was also linked to heavy government subsidies for...
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