New Market Report: Soft Drinks in Azerbaijan
In 2012, soft drinks continued to record healthy growth. The area benefited from the expansion of the domestic segment and the increasing interest of consumers in soft drinks as a whole. Overall, growth is being driven by the healthy characteristics of soft drinks, the diminishing quality of tap water, very hot summer weather, new product launches, wider product assortments and the dynamic development of functional beverages. As a result, during 2012 total volume growth within soft drinks was...
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