Homeshopping in Spain - New Market Research Report
The main threat facing homeshopping in Spain comes from the rise of internet retailing. For the majority of Spanish consumers, homeshopping is less convenient and efficient than internet retailing, a channel which offers a much wider selection of products and allows consumers to be better informed before making a purchasing decision, not to mention the very competitive prices of internet retailing. As such, internet retailing continues to erode the consumer base for homeshopping in Spain, while...
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