Baby Food in Indonesia: New Research Report Available at Fast Market Research
Baby food manufacturers highlight certain fortifications to create a differentiating element from the other brands. However, most baby food manufacturers are following suit by introducing their own fortifications and creating a specific term unique to their brand. This is in response to affluent consumer groups who demand value-added ingredients and benefits. Marketing and communication investment in baby food, especially in toddler milk formula, will continue to be high in 2012.
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