New Report Available: Ready Meals in Estonia
Ready meals experienced remarkable development in 2011 and further improvement is seen in 2012 as well. As the economic condition and Estonians’ disposable incomes have improved, the relative value of (free) time has increased. Hence, the short time and ease of preparing meals has become more attractive and the popularity of ready meals has increased. Companies have been widely expanding their product ranges. In addition, the fact that price sensitivity prevents Estonians from purchasing ready...
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