Just Released: "Gum in Dominican Republic"
During 2012 the category remains stable as the two leading brands are expected to take almost 96% total value share, having the preference and top of mind of the consumers. Currently these brands are pushing and promoting filled options of gum inside their brand portfolios, making a new taste option for Dominican consumers as gum before tended to be a category with limited product extension. New flavours mostly seen in other confectionery segments are now taking place in gum, with...
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