Yoghurt and Sour Milk Products in Brazil - New Market Research Report
In July 2012, Dairy Partners Americas and Fabrica de Produtos Alimenticios Vigor introduced Greek yoghurt to Brazil, which is a success in the US and countries in Western Europe. Both companies saw the opportunity to increase sales in yoghurt over Danone, which is the leading company, with Activia being the key brand. Both companies strongly invested in new product releases through an official announcement to the press, social network and advertising campaigns.
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