Hair Care in Saudi Arabia - New Report Available
Rising disposable income levels and the grooming trend encouraged consumers of all income groups to spend more on hair care towards the end of the review period. Low-income consumers for example traded up from using bath and shower such as bar soap or body wash/shower gel to hair care and within hair care traded up from 2-in-1 products to separate shampoos and conditioners. Mid- and high-income women meanwhile traded up from mass to premium hair care and also proved increasingly...
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