Recent Study: Small Kitchen Appliances (Non-Cooking) in Japan
Home-cooked meals, known locally as "uchishoku", continued to be the key driving force in 2012 of small kitchen appliances (non-cooking). This key trend highlighted that consumers in Japan are increasingly preparing homemade meals at lower costs at home instead of eating at foodservice establishments due to the continued slow economic recovery. Young male consumers were newcomers to the market and extended the consumer base, which had previously been dominated by housewives. As a result, this...
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