Now Available: Laundry Care in Iran
Laundry care remained a very key area within home care during 2012 as a result of widespread consumption of basic offerings, especially automatic detergents and hand wash detergents. These two areas accounted for more than 83% of retail value sales during the year - a fact which highlights the small base of other types of laundry detergents. The rapid increase in the penetration of washing machines has played a key role in growth within automatic laundry detergents. It is estimated...
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