Tissue and Hygiene in Lithuania - New Market Research Report
In 2012 tissue and hygiene experienced positive value and volume performance. This was possible only due to a recovering economy and increased minimum salary, as well as improving performance for businesses. However, the recovery is slightly moderated by new consumer habits that developed during the crisis. On the other hand, competition continued to intensify in Lithuania, whilst brand loyalty remained low amongst most tissue and hygiene categories. Decision making mainly relies on quality and...
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