New Market Report Now Available: Soft Drinks in Ecuador
Soft drinks had a similar growth rate in 2012 as the CAGR for the overall review period in total volume terms. However, it is interesting that even though the overall volume growth rates did not change much in 2012, value sales did show large increases when compared to the review period. This was caused mainly by the increase of unit prices due to the tax on plastic bottles. The government started charging manufacturers 2c per bottle at the beginning of...
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