Yoghurt and Sour Milk Products in Russia - New Market Research Report
In 2012 the pendulum of consumer attitudes swung to the area of lower confidence. Recovering demand for high value-added products was slowed down by expected economic problems and the desire to cut unnecessary spending. Supported by mass-media discussions of insufficient efficiency of the products promising substantial health effects, consumers opted for more familiar standard yoghurts and sour milk drinks with proven health effects and sold at lower prices. However, demands for product quality...
View full press release