New Market Study Published: Microwaves in China
With volume growth of 4%, sales of microwaves in 2012 recovered from the big slump in 2011, mainly underpinned by the stable trade-up demands in terms of energy-efficiency and multi-functionality, along with some first-time purchase demands from rural-dwelling consumers. 2011 was a sluggish year for microwaves, not only caused by the fading stimulus of government-supported polices and the slow real estate market, but also affected by the poor performances of Galanz and Midea, the two biggest...
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