"Gum in Estonia" Is Now Available at Fast Market Research
Gum is expected to see retail volume and value sales growth of 2% and 7%, respectively, to reach 280 tonnes and EUR9 million in 2012. During early 2012, retail value sales growth was mainly driven by unit price increases, but this did not result in a decline in demand. Due to growing purchasing power, consumers were less sensitive to gum prices in 2012. Another supporting factor was that gum prices denominated in euro still appeared relatively cheap to Estonian consumers...
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