Market Report, "Retailing in Chile", Published
Economic conditions in 2011 created a favourable environment for retailing. The positive growth of gross domestic product (GDP) drove a low unemployment rate and high consumer confidence. Thus, sales growth was pushed as a consequence of the willingness to spend more on leisure and non-essential products. Customers took advantage of low prices, especially in the case of imported ones, which were affected by the strong appreciation of the Chilean Peso.
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