Market Report, "Frozen Processed Food in Iran", Published
Iranian frozen processed food is experiencing rapid growth as a result of changes in consumer lifestyles. The number of working women saw major growth in the review period which means less time for the preparation of traditional Iranian meals. Key suppliers of these products understood this huge opportunity and improved their product range. While in 2002 the only product on offer was hamburgers, in 2012 different forms of frozen poultry, frozen vegetables and frozen ready meals are available...
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