New Market Research Report: Sanitary Protection in Colombia
In 2012, sanitary protection (excluding intimate wipes) posted a 3% increase in current value sales. This represented faster growth than the 2% review period CAGR, due mainly to continuous innovation and segmentation according to niches such as teenagers and pregnant mothers. Manufacturers offered attributes such as discretion, maximum absorbency and comfort. Demand was boosted by the ever increasing number of women entering the workforce, as they require discreet and safe options for long work...
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