New Market Report: Super Premium Beauty and Personal Care in Argentina
In a context of import barriers, dollar clamp and high inflation, super premium beauty products did not appear to be negatively impacted as other premium and luxury categories. Retailers agree these products recorded an even better performance than regular beauty sets. One positive fact for the industry is it is not a focal one for import substitution. Additionally, there is an increasing monthly budget dedicated to beauty products, as Argentineans are keen maintaining their looks.
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