Frozen Processed Food in Malaysia: New Research Report Available at Fast Market Research
The higher income and purchasing power of consumers has increased their ability to choose convenient yet fresher food. Frozen processed food benefits from competitive pricing and being able to enliven choices of convenience foods. An improvement in living standards has expanded the target to consumers who previously did not buy frozen processed food due to higher price points. This delivered a 3% rise in retail value sales to reach RM520 million in 2012.
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