Soft Drinks in Georgia - New Study Released
Two major factors impacted the performance of soft drinks in the review period. First was the influence of the economic recession after the war with Russia, and second was the rather hot climate in the second half of the review period (2010-2011). Whilst the economic crisis reduced sales of soft drinks, the hot summer seasons (the peak of demand for soft drinks) by contrast stimulated sales. Accordingly, in the review period 2007-2012 the market saw fairly uneven sales depending on...
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