"Spreads in Ecuador" Published
Spreads showed an improved performance in 2012. Retail volume and current value growth rates for the entire category were both up slightly on 2011, and markedly faster than the respective CAGRs for the review period. This was partly due to the fact that demand for spreads in general was still emerging from a relatively low base, with jams and preserves and honey being the only categories that were reasonably well developed. Accordingly, new launches, improvements in distribution and marketing...
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