New Market Study Published: Tissue and Hygiene in Latvia
Although the tissue and hygiene category saw a negative performance in 2011, in 2012, owing to continuous and stable economic recovery, the category saw growing retail value sales. Despite the fact that the disposable income of the average consumer did not increase significantly, people, influenced by positive indicators of the country's economic growth, started spending more on tissue and hygiene, being sometimes unjustifiably confident about the future of their finances. Sales within the...
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