Market Report, "Homeshopping in Brazil", Published
Homeshopping continued to face strong threats from other retailing formats in 2012. Internet retailing in particular has dampened growth, and major homeshopping players such as Polimport Comercio e Exportacao and Sociedade Comercial e Importacao Hermes are building up their internet sales capabilities in response. Homeshopping has remained somewhat popular mainly in rural areas, where few consumers have credit cards and internet penetration rates remain low. Consumers in these areas also see...
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