New Market Research Report: Herbal/Traditional Products in Lithuania
Lithuanians have a strong tradition of herbal/traditional medicine. However, when it comes to serious illnesses, traditional products are outselling roots and herbs by a wide margin. Despite the ongoing move towards naturalness in Lithuania, ranging from food to clothes to pharmaceuticals, industry sources maintain that the number of herbal/traditional product users is stable. The claim is supported by the numbers: in 2012, just over a fifth of all consumer health products were...
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