New Market Research Report: Ready Meals in Azerbaijan
Much of the growth recorded in ready meals in Azerbaijan during 2012 derives from the shift towards urban living and the increasingly hectic pace of modern life. As Azerbaijani consumers, especially younger people, now have less time than ever before to prepare home-made dishes from scratch, they are shifting towards ready meals. Both family and individual packs, which allow for the quick and simple preparation of a family lunch or individual meal, are popular. In addition, ethnic ready meals...
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