New Report Available: Biscuits in Australia
In biscuits, driven largely by strategy from leading player Arnott's, players have pursued a dual-pronged strategy of innovation and discounting during the year, with the intention of keeping shoppers within a sector that faces heavy competition from a range of snack categories: chocolate confectionery, snack bars, chips/crisps, tortilla/corn chips and extruded snacks. In 2012, volume trade has been successfully driven by the leading brands, Arnott's within chocolate coated biscuits and Shapes...
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