New Market Research Report: Breakfast Cereals in Georgia
The sharp decline in breakfast cereals current value sales in 2012 was attributable to aggressive discounting by leading manufacturers. Producers had been forced to increase unit prices substantially in 2011 due to growth in global prices for essential raw materials like grain. In 2012, however, the stabilisation of global grain prices coupled with increasing competition encouraged manufacturers to significantly reduce unit prices for their brands. Hot cereals players like Raisio Oyj were...
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