Other Hot Drinks in Australia - New Market Research Report
Premium and indulgence positioning helped to drive growth within chocolate-based flavoured powder drinks in 2012, with the category emerging as the star performer within other hot drinks during the year. While malt-based hot drinks and non-chocolate-based flavoured powder drinks both saw declines in off-trade value and volume, chocolate-based flavoured powder drinks recorded 2% growth for both, with value slightly outpacing volume growth. In addition, chocolate-based flavoured powder drinks...
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