New Market Study, "Sports and Energy Drinks in Estonia", Has Been Published
Value growth of sports and energy drinks continued and even slightly accelerated in 2012. Growth was supported by new product launches in 2012, and by the performance of successful launches in 2011. Sports and energy drinks also enjoyed strong promotional activity and discounting. However, energy drinks received negative feedback from various institutions. For example, the Estonian Food and Veterinary Board did not support the sale of energy drinks to children, although there are no laws in...
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