New Market Study, "Fruit/Vegetable Juice in Norway", Has Been Published
Norwegian consumers demand more natural and healthy fruit/vegetable juice options as the category is in line with the trend that is set to continue to increase in Norway. In 2012, total value sales rose by 7%. Some categories did especially well and contributed most to the growth such as 100% juice with a 7% value increase in off-trade terms. It is perceived as healthier and more natural by Norwegian consumers, recording the strongest growth, at the expense of juice drinks...
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