New Market Research Report: Eyewear in Poland
The spectacles category is expected to benefit from an increase in consumers' awareness of the need to care more for the health of their eyes. Purchasing spectacles is said not to depend on consumers' education background. This is different in the case of sunglasses, where the higher the education level is, the higher awareness of eye health is, and subsequently, the higher sales of sunglasses are (excluding counterfeit brands). Contact lenses are becoming more popular, making it a growing...
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