New Market Research Report: Sanitary Protection in Estonia
Sanitary protection recorded volume and current value growth of 1% and 5% respectively in 2012, with sales reaching 63 million units and EUR5 million. Similar to 2011, value sales growth in 2012 was mainly fuelled by growing prices and partly also by consumer trading up. Due to increasing wages and purchasing power, the economic security of some consumers has improved and demand for higher-quality products has increased.
View full press release