New Report Available: Biscuits in Latvia
Biscuits is expected decline in retail volume terms, as consumption of the products in the category has been lowered since the economic crisis, affecting consumer purchasing power. Biscuits are not staple products and are being purchased for self-indulgence, therefore, the consumption of those still suffers. The latter owes also to the decreasing birth rates in Latvia, caused by the aforementioned economic crisis, as children are a significant target audience of biscuit producers. Additionally,...
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