Gum in Chile: New Research Report Available at Fast Market Research
The category was influenced by the trend for sugar-free gum in 2012. With the growing influence of the general health and wellness trend, consumers are steadily shifting away from sugarised gum towards sugar-free variants. In addition, rising oral health concerns are driving sales of sugar-free gum, especially fortified/functional sugar-free gum. Furthermore, the category as a whole has also been influenced by higher unit prices triggered by the rising cost of raw materials (sugar) on the...
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