Packaged Food in Morocco: New Research Report Available at Fast Market Research
Packaged food in Morocco continued to experience positive growth, despite toughening economic conditions. Moroccan consumers proved to be reluctant to drastically reduce spending on basic foodstuffs. Instead, they opted to cut their expenditure on non-basic goods and services that are not prime necessities. However, price-sensitive buyers are shifting towards economy brands and, in some cases, private label due to decreasing purchasing power. With regard to manufacturer activity, leading...
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