"Snack Bars in Russia" Now Available at Fast Market Research
At the end of the review period the category continued to develop. New products saw wider distribution spreading through pharmacy and grocery retail outlets. However, customers' perception of the products present in the category was vague. The product category was new for most Russian customers, and compared with the main alternatives lacked sound marketing support to position its products as snack solutions or healthy foods. Consequently the high growth potential of the category remained...
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