Recently Released Market Study: Soft Drinks in Denmark
Total sales declined in both value and volume terms as the Danes faced worsening economic prospects and rising food prices in 2012. It was the worst sales performance since the peak of the recession in 2009. The on-trade saw declining consumer foodservice spending, while sales in the off-trade declined as the Danes saved money and considered health-concerns by cutting back on consumption, substituted to tap-water, and shopped for cheaper carbonates across the German border. The German border...
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