Recently Released Market Study: Women's Outerwear in Chile
Discounted prices are boosting sales of women's outerwear, particularly the more fashionable clothing lines in department stores. Consumers can purchase several products for the same price as they buy one or two items in the non-discount season. This favours the development of a more "fashionable style" within social groups, using outerwear as a way of differentiating themselves from other groups. This trend has been positive for companies which offer discount sales seasons, providing consumers...
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