New Market Study, "Breakfast Cereals in Nigeria", Has Been Published
Retail volume and current value growth rates for breakfast cereals in 2012 were both up on 2011, and also faster than the respective CAGRs for the entire review period. This general improvement was underpinned by rising disposable incomes and the growing demand for convenient and healthy alternatives to traditional breakfast foods among Nigerian consumers, particularly middle income urban dwellers with busy lifestyles. New product launches, advertising campaigns and improvements in distribution...
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