New Market Report: Baby Food in Israel
Teva Pharmaceutical Industries Ltd entered baby food in Israel during November 2011with the launch of its Nutrilon milk formula brand. However, this launch was met with a chillier than expected reception, and the brand had achieved a 2% value share by the end of 2012. Teva's strength as Israel's leading player in the production of generic and human pharmaceutical products and its status as a source of pride among many Israelis combined with the strong reputation of Nutricia, the global...
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