New Market Report Now Available: Carbonates in Estonia
Sales of carbonates in 2012 were highly affected by the relatively cold and rainy summer in Estonia. Still, the overall price improvement was softened by several discounts which were avidly carried out by the retailing chains. The performance of the previous years' hit product, unfermented kvass, dropped remarkably in 2012, showing that consumer preferences are highly changeable. Major producers therefore focused on new product development - the main new product developments were child-related...
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