Recent Study: Sanitary Protection in Belarus
In 2012 the situation in the Belarusian economy was more stable in comparison with the strong crisis in 2011. The main product within the sanitary protection category, towels, is considered essential by female consumers in Belarus, which makes it more resistant to adverse economic circumstances, a fact reflected in the relatively robust volume sales, despite very strong price rises. However, price consciousness was observed in purchasing decisions, which led to increased volume shares for...
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