Just Released: "Soft Drinks in Norway"
Categories such as RTD coffee, RTD tea and sports and energy drinks are increasing sales both in value and volume terms. Some of the categories are developing from relatively small bases, so the overall impact on the market is not as strong as that in more mature categories. The novelty of those products and growing demand from consumers in other soft drinks categories, coupled with increasing focus on the health and wellness trend, fuels sales of these particular categories.
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