"Coffee in Saudi Arabia" Published
Coffee maintained a similar pattern in total volume growth in 2012 to the overall review period, with growth at 6%. Saudi Arabia boasts one of the youngest populations in the region. Younger people are becoming exposed to Western culture and trying to incorporate this into their everyday lives, be it in clothing, food or drink. Coffee is now considered a modern drink by this demographic and it is becoming a popular drink when friends meet during social events. Furthermore, the...
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