Breakfast Cereals in Austria - New Study Released
The market of breakfast cereals has been very much influenced by the ongoing health and wellness trend. Since breakfast cereals are generally perceived as healthy products that offer a healthy and balanced meal, their popularity in Austria is high. Still, many consumers have increasingly found out that some cereals such as RTE cereals or muesli have lower sugar and fat content compared to flakes or children's breakfast cereals and that thus not all cereals are really healthy. This has raised...
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