New Market Report Now Available: Carbonates in Denmark
Total carbonates sales declined by 5% in volume terms, and 3% in value terms in 2012. The category is in decline due to consumers' economic and health concerns which are seeing the Danes substitute tap water for healthier, more natural soft drink alternatives like 100% juice. The biggest factor driving down domestic carbonates sales was however, the booming German border trade, fuelled by the economic downturn and high retail prices on carbonates in Denmark. Due to high taxation, the carbonates...
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