"Colour Cosmetics in Finland" Published
Colour cosmetics current retail value sales increased by a healthy 3% in 2012 to reach EUR157 million. This growth can be considered impressive given the economic downturn and was boosted by active product development. Colour cosmetics also saw great advertising and promotional activities which greatly helped to off-set increasing maturity. However, whilst value sales were positive, volume sales remained minimal as penetration rates were already elevated. Nonetheless, these products seem to...
View full press release