New Market Research Report: Ice Cream in Estonia
Unilever entered the Estonian ice cream market with its Algida brand in the second half of 2011. As expected, competitors did not embrace the new entrant but consumers responded well enough to ensure that Unilever gained a modest value share in 2011 and will post a higher share in 2012. The company has entered Baltic countries as a long-term project and in the future the company might provide strong competition to other players. The summer of 2012 was cooler compared...
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